Engage Your B2B Prospects with Advanced Content Marketing Strategies
Earn and hold the attention of potential customers with innovative content marketing designed to meet your buyers’ decision-making needs. This comprehensive 35-page guide takes a deep look at how marketing informs B2B purchases in the real world.
Draw Insights From User Experience Research
Learn what
B2B buyers need
to see in order to
make buying
decisions.
Preview what you'll discover in the guide.
IT decision-makers say only 40 percent of content they download provides value. Does yours make the cut?
- Learn what buying committees need to see to make a decision.
- Discover subjects that keep B2B buyers engaged.
- Understand the elements required to build a superior editorial calendar.
Creating Content that Resonates
is Just a Click Away
Audience building
and engagement
Learn to increase engagement and conversion rates with a better understanding of how your business audiences discover information, how they consume it, and what formats hold their attention the longest.
Developing outstanding content is a challenge for all organizations. The key is understanding your audience well enough to speak to what truly engages them. Learn which topics and formats will put you in the position of being a go-to, reliable source for your target audience.
Complete the form to access the full 35-page guide full of proven concepts and detailed learnings.
Customer acquisition
Telling Tech's Best Stories.
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